If you’re a marketing firm, you’re probably all about “creativity”, “innovation” and “thinking outside the box”. Innovation isn’t just limited to marketing firms. Today’s era is all about stepping up your innovation and creativity a few notches to create something no one else has ever thought of.
With a population of around 9.4 million, in the UAE, it’s difficult to come up with an idea that no one else has ever come up with, but there are numerous workarounds that can help out marketing firms keep their businesses alive!
Including diversity in your workplace is one way to keep your company afloat with unique ideas. If your company has had a homogeneous workforce till now, opt for best companies in corporate training Dubai to help you out with laying down the foundation for your company’s success.
Benefits of diversity in your UAE workplace
Diversity in the workplace can be beneficial to a workforce in the following ways :
Perhaps the most relevant example would explain it best. Nike recently came up with their Pro-Hijab sportswear that includes modest fabrics for Muslim women that are breathable, lightweight and allowed maximum coverage for Muslim women.
Innovation is a crucial aspect of an organisation that is rich in diversity and isn't scared to widen their horizons when it comes to the employment of a diverse workforce.
Widens consumer understanding.
In case of a lack of diversity in your boardroom, where you discuss your ideas for promotions and marketing, you are missing out on understanding a lot of consumers.
A more diverse workforce is a means to tap into a broader consumer base because your employees from different backgrounds will be able to convey what their respective circle desires and what their basic requirements are.
A lack of these spokespeople in your organisation will restrict you to focus on a specific chunk of consumers, leaving little opportunities for you to tap into a larger consumer base.
Makes brainstorming luxurious
The brainstorming sessions in your boardroom are guaranteed to be richer, and more fruitful as minds from diverse backgrounds, races, ethnicity and demographic spheres get together to work as teams on a single project.
Compare a diverse workforce to one where the opinions and ideas of each aren't actually individual but mirror each other and you will realise that the results are often stagnant without uniqueness, which is the essence of a marketing firm.
A workforce with a more diverse composition, with people from different backgrounds, beliefs and races has amounts for a greater amount of creative energy when compared to a homogeneous workforce with little to no diversity.
Combining the different religious, cultural and social practices, the firms can create a unique idea that appeals to masses and speaks "unique in multiple languages!"
Owing to the benefits, workforce diversity should be inculcated into all types of organization. To promote cultural diversity at your firm, read: five ways to promote cultural diversity at your construction firm to know more.
Corporate training focusing on workplace diversity
Owing to the numerous benefits associated with a rich and diverse workforce, marketing firms should assign a particular quote for the hiring of people from different than usual demographics. Not only is it a step towards a prosperous future for the organisation but it’s also a great way to show how acceptable your organisation is!
Where the sudden transition from a homogeneous team to a diverse one may be difficult, corporate trainers today have made it easier for organisations to "broaden up". With training courses dedicated to the “problem-free" infusion of diversity into the corporate world, organisations can now work towards success, with formal training and without any setbacks.
Considering the numerous benefits associated with a diverse workforce, it’s only a matter of time before marketing firms diversify their employee circle. Before the uniqueness of diversity in workplace runs out, opt for experts that offer corporate training aimed at workplace diversity and create a rich, luxurious palette of ideas that appeal to masses!