If you’re a marketing firm, you’re probably all about “creativity”, “innovation” and “thinking outside the box”. Innovation isn’t just limited to marketing firms. Today’s era is all about stepping up your innovation and creativity a few notches to create something no one else has ever thought of.
With a population of around 9.4 million, in the UAE, it’s difficult to come up with an idea that no one else has ever come up with, but there are numerous workarounds that can help out marketing firms keep their businesses alive!
Including diversity in your workplace is one way to keep your company afloat with unique ideas. If your company has had a homogeneous workforce till now, opt for best companies in corporate training Dubai to help you out with laying down the foundation for your company’s success.
Benefits of diversity in your UAE workplace
Diversity in the workplace can be beneficial to a workforce in the following ways :
Perhaps the most relevant example would explain it best. Nike recently came up with their Pro-Hijab sportswear that includes modest fabrics for Muslim women that are breathable, lightweight and allowed maximum coverage for Muslim women.
Innovation is a crucial aspect of an organisation that is rich in diversity and isn't scared to widen their horizons when it comes to the employment of a diverse workforce.
Widens consumer understanding.
In case of a lack of diversity in your boardroom, where you discuss your ideas for promotions and marketing, you are missing out on understanding a lot of consumers.
A more diverse workforce is a means to tap into a broader consumer base because your employees from different backgrounds will be able to convey what their respective circle desires and what their basic requirements are.
A lack of these spokespeople in your organisation will restrict you to focus on a specific chunk of consumers, leaving little opportunities for you to tap into a larger consumer base.
Makes brainstorming luxurious
The brainstorming sessions in your boardroom are guaranteed to be richer, and more fruitful as minds from diverse backgrounds, races, ethnicity and demographic spheres get together to work as teams on a single project.
Compare a diverse workforce to one where the opinions and ideas of each aren't actually individual but mirror each other and you will realise that the results are often stagnant without uniqueness, which is the essence of a marketing firm.
A workforce with a more diverse composition, with people from different backgrounds, beliefs and races has amounts for a greater amount of creative energy when compared to a homogeneous workforce with little to no diversity.
Combining the different religious, cultural and social practices, the firms can create a unique idea that appeals to masses and speaks "unique in multiple languages!"
Owing to the benefits, workforce diversity should be inculcated into all types of organization. To promote cultural diversity at your firm, read: five ways to promote cultural diversity at your construction firm to know more.
Corporate training focusing on workplace diversity
Owing to the numerous benefits associated with a rich and diverse workforce, marketing firms should assign a particular quote for the hiring of people from different than usual demographics. Not only is it a step towards a prosperous future for the organisation but it’s also a great way to show how acceptable your organisation is!
Where the sudden transition from a homogeneous team to a diverse one may be difficult, corporate trainers today have made it easier for organisations to "broaden up". With training courses dedicated to the “problem-free" infusion of diversity into the corporate world, organisations can now work towards success, with formal training and without any setbacks.
Considering the numerous benefits associated with a diverse workforce, it’s only a matter of time before marketing firms diversify their employee circle. Before the uniqueness of diversity in workplace runs out, opt for experts that offer corporate training aimed at workplace diversity and create a rich, luxurious palette of ideas that appeal to masses!
The focus on hard skills in the industry may have driven professionals away from the importance of soft skills which are equally important, if not more! And although hard skills may have been taught through other jobs, schools and colleges, soft skills and their importance may have to been neglected for the longest time. Not anymore though!
A study in 2016 discovered that about 93% of employers insisted on soft skills being essential in their hiring decisions.The importance of effective communication humility and persistence becomes critical when it comes to convincing people to buy your products and to solve any issues that they may be having.
It’s never too late to get things right! Opt for well reputed professional that deal in sales training Dubai and create a sales force for your organization that’s a driving force for your company!
Essential Soft skills for your sales force
Here’s a list of skills your sales force can benefit from:
Although the number of sales a salesperson can make may indicate that they're successful at what they're doing, but the reasons behind the numbers and the skills required to get there are a little more complicated to discern. The numbers in sales are a combined effort of the sale person's hard and soft skills.
Should be Growth oriented
A salesperson isn’t a salesperson without a growth mindset. A person with such a mindset has developed their mindset through fortification of their growth mindsets and by strengthening the natural talents they have the ability to develop new capabilities as time passes.
A person with a fixed mindset will believe that they were born with the skills they shall possess for life, and you can’t work on yourself to improve!
Ability to learn and implement
Salespeople should not only be good at listening, but they should be agile in implementing what they've learned. Implementation of the advice coming from experienced individuals and their wisdom is what makes them successful in the world of sales!
Keeping up with the sales tactics has also become a critical factor as the sales strategies evolve with time, and the strategies from 1996 become obsolete. The ability to be taught and the ability to implement what’s taught has become an important skill for sales personnel!
Should possess Empathy
What better way to know what your customer is going through, than by considering yourself to be in their position. An idea of how your customer feels helps you target their pain, allowing them to push or encourage when needed.
Empathy allows the customer to feel that you understand how they feel and differentiates you from the salesperson who is only interested in generating the right numbers for the day.
Should communicate effectively
A more significant part of a sales person's day is spent communicating which is why it is essential that salespeople have the ability to communicate effectively. An effective communicator also has the ability to adapt communication depending upon the audience they are speaking with.
Since customers can be from different races, backgrounds, and have different goals, the diversity requires personnel that are well versed in the matters of communicating with a diverse audience.
Should possess Humility Admitting to not knowing something or revealing weaknesses and vulnerabilities conveys humility to customers, and there is a higher prospect of your customers respecting you. By showing humility you’re showing to your customers that you can be trusted, you’re a good advisor and can help them get out of any problem they are stuck in.
Should be emotionally intelligent
A person who is self-confident, influential, aware of other people's feelings, has the required abilities of leaders which is why people will follow them. Sales personnel with such a skill can gear up for success taking their teams with them.
A critical skill for almost all salespeople involves them being persistent in their pursuits. According to a study, approximately 93% of the leads have been convinced by the 6th attempt. But the average salespeople only try twice to reach a prospect.
Persistence is key when it comes to selling products, and the right sales force knows this!
In case your salespeople possess these soft skills you're going to be the top of the corporate ladder in no time-However, the absence of these skills may not only put a dent in your reputation, but it may also obstruct your path uphill.
Opt for professional trainers in the world of sales training Dubai and create a sales force for your organization that’s guaranteed to take you to the top!
It goes without doubt that digital advancement has a considerable impact on the business industry. It not only transformed the manufacturing and processing but helped the companies to enhance their workforce skills.
It is evident from the fact that integration of virtual reality, audio and video aviates and online tutorials are considered significantly crucial for employee training.
Importance of Workforce Training
But, why training is essential? Consider the fact that when new technology emerged and used in the industries, it required adequate skills set. Therefore, an upgrade in the existing skills is necessary to fill the gap.
It is imperative because when the skills set gaps continue to increases; it leaves the companies lagging behind in the race of business competition. For instance, UAE is known for its effective utilization of technology in every sphere of life. So, the survival in such a market potentially requires the companies to train their workforce on modern footings.
Nevertheless, many business organizations are reaping the benefits of the highly skilled workforce by getting premium training courses in Dubai. It enables them to mitigate the skills gap and enhance the work capability of their employees.
Benefits of online training courses for organizations
It goes without doubt that the skills gap is a grave problem faced by the modern world. The radical transformations have compelled the employees to become all-rounders having diverse skills.
However, every organization has limited resources, so it is not always possible to host training physically. In such a situation, many dynamic organizations ensure adequate skills improvement through eLearning or online skills nurturing courses.
Let’s consider the benefits of incorporating these:
Cost-Effective and Optimal:
The biggest reason for getting online training courses for employees is cost-effectiveness. It is because organizations sometimes lack the essential investment required for workforce intellectual upgrades.
So, getting specialized skill improvement courses can help them to manage both ends optimally.
ELearning Suits all and sundry
It has been observed that various small business organizations shun the idea of workforce training just because of the expenses. The primary focus of the companies generally is to generate more and more profits without invest much.
However, lack of proper training can significantly harm the growth of the business. Therefore, companies strive hard to look for such an interface which helps those regarding skills development of their employees. So, online courses suit the requirements of all private and public organizations.
The interesting thing about online training is that it is perfectly aligned with the requirements of every individual. Considering the working environment of UAE, many business companies get customized training courses to save time and effort.
To sum up, the skills gap is considered a severe problem because it can hinder an individual’s professional growth. Not only this, the progress of business organizations lies in staying up to date.
Further, if you are looking for long-term stability in the UAE or worldwide, it is imperative to have the self-motivated professionals who are well-versed in modern technology.
Therefore, considering the training courses in Dubai is the most favorable option if you are looking for professionally up-to-date and personally groomed workforce.
People born with inherited characteristics but no one comes into this world with all skills inculcated within him. Things are learned with practice and training. Therefore, training is considered an opportunity to learn new skills and extend existing knowledge.
Nevertheless, employees training and development are not only crucial for personal grooming, but it has a considerable impact on professional advancement. However, employees find such opportunities highly expensive because it takes a lot of time and effort to manage work with training programs.
Why is it essential to invest in workforce training?
Why training? It is a question frequently asked by all and sundry. However, organizations better understand that coaching can help them to get a competitive advantage over their rivals in the market.
No doubt, workforce skills development is highly essential in the industries where the workforce is highly saturated. For instance, organizations operating in the UAE hire their employees from developing and under-developed countries who are not highly skilled. But, with the help of adequate training courses in Dubai, professional grooming is ensured to integrate workers into the workforce.
A few statistics are given to support the argument:
Comprehensive training programs can help the organizations to retain the workforce better. It has been observed that 40% of total employees leave their jobs owing to inadequate training.
Further, 85% of the best performing business companies have revealed the secret of rigorous training programs for their workforce.
According to a research article published on Bersin, training mentors of around sixteen corporations set their revenue drivers to estimate the impact of training results. The criterion was set to USD1 billion to USD55 billion improvement in annual revenues. The findings have shown the profoundly positive effect on revenue generation.
Useful Tips to improve training courses
Unfortunately, training programs are considered boring and a time waste on the part of many employees. Even though billions of dollars are spent to design comprehensive training programs, but many mentors and executives are grappling with the problems of improving skills development programs.
A few useful but straightforward ways and techniques are given to help the organizations in developing excellent training.
Ignite the passion of managers to instruct their subordinates
It is a tradition that knowledge is transferred from one generation to the other by sharing the experience. The same custom should be kept alive by the managers within an organization.
However, the role of managers has been eroded over the years owing to complexity and competitiveness in the business sector. As a result, managers are overburdened with work, so they don’t pay attention to coach and mentor others.
You must think of incorporating this factor in training programs to get improved results. The case study of business organizations in UAE will help you to understand the mechanism clearly. Many organizations pay attention to nurture behaviour of mentor-ship among their employees by designing customized corporate training courses in Dubai.
It is evident that when managers are adequately trained, they can accomplish their assigned work along with the additional responsibility of workforce skills grooming.
Handle the short-shelf life of skills development and learning needs
It is imperative to understand that people learned throughout their whole life but skills get obsolete over the years. The reason is that everything revolves around the technology. So any change or breakthrough in technological advancement considerably impacts the professional.
In this way, the need for training and skills updates runs in a cycle, and people should pay focus on continuous inter-personal grooming to ensure their effectiveness at work.
Therefore, organizations must assist their employee to assimilate change and groom their skills. Ongoing skills development and training programs can help you significantly to keep a motivated and skillful workforce.
Offer freedom of choice and flexibility in learning
It is imperative to understand that forced implementation of anything within the organization cannot serve the profitable objective. Therefore, trust building is the key to success.
You must remember that making the training compulsory for an employee who is already seeking leave is detrimental for the organization. It creates a situation of mistrust and lack of interest among the employees.
So, make sure that adequate freedom and flexibility is offered to the employees.
The last word
Dynamic business organizations operating in UAE offer their employees with multiples choice of training courses in Dubai to select the most appropriate for them. It not only helps the workforce to manage skills development along with their workload but also give them a sense of satisfaction.
This is an understandable fact that corporate training is important for every employee. Business owners are arranging learning sessions for their workforce to increase their business insights and in-depth information regarding products.
Trainees who stay sincere to those sessions develop both their communication and problem solving skills. Effectiveness of these sessions depends upon learners’ interest and source of material collection. Training courses in Dubai, USA, UK and other developed regions arranged according to employer requirements and learner’s existing level.
How To Deliver Effective Corporate Training?
Careful investment is required for employers when they desire to arrange learning sessions for their employees. They must think of their requirements as well. Following are the top considerations for employers before finalizing the learning sessions with trainers.
The best way to identify your objectives is to focus on the current performance of your employees. Do recognize each and every gap in their knowledge. Do mark areas where they are okay as well. At this point, you can better establish requirements from training and expect learning outcomes from your staff.
Organizational staff does contain younger and older generation employees. To identify who will receive the training, you must understand individual personality of your staff and their responses towards your choice of program.
Amount Of Receivers:
The number of organizational staff as well affects the training effectiveness. Personalized arrangement and unique requirements are expensive. However, in big workplace, employees with equivalent skills requirements can help the organizers deliver the same training session to a huge audience equally personalized for everyone.
The required learning environment and right teaching methodology are the crucial things to consider while specifying budget for the session. Once both of these are identified, you can better specify the range of budget you can arrange for the learning session.
Training Strategy And Setting:
There must be a friendly collaboration with employees in which they must have an independence of doing mistakes to learn well. Friendly environment will let them receive admiration once they show something positive.
While arranging training courses in Dubai, UK, Australia, America or Canada, this must be ensured that nothing will immediately be acquired. Learning is a gradual process which does not show effectiveness instantly.