According to a news source (Khaleej Times), there has been an increase in the number of Emirati consumers that are opting for online shopping. Approximately 62% of consumers prefer visiting E-stores over physical mortar stores!
The increasing statistics show how important it has become for sales forces to be having digital sales awareness. The sales teams are perhaps the most vital components of organizations.
Moreover, the sales teams are continually contributing towards the growth of organizations in the UAE, providing Emirati and international consumers, a medium other than physical stores to shop. This makes it all the more important to have a digital sales force that’s competent and confident about their abilities.
Opt for courses in sales training to nurture a superpower sales team and create and grow online customers manifold. The article focuses on how such forces can be created within organizations.
How to create a strong digital sales team
From identifying the skill level of each team member to ensuring that they get the right kind of training to develop and learn, to measure their performance and outcomes post-training, It's important to have a vigorous sales training in place to create a digital sales superpower leading to company’s success. Read on to know how to achieve that:
Identify the talent
Organizations are usually unaware of all the talent they hold. It's important to assess employee skills and knowledge in order to know the strengths and weaknesses. Furthermore, a training program can be designed which is according to the needs of the employees in the team.
The training should be able to equip the sales force with the knowledge and skills that are required to convert a traditional seller into digital sales superpowers resulting in bigger business profits.
Provide relevant training
Once the abilities and skill assessment is done, it is important to hire the pro sales trainers to enable the team to learn how to perform more advanced sales. Studies have shown the eagerness of employees to learn and develop in an attempt to evolve.
Although on the job training may help employees out, however, a formal training session ensures that the learning is uniform and vigorous training can be provided to the most social media awkward sales team. In a world that’s constantly advancing, it is important to be sure of the new technologies and techniques.
Think of scalability
Pilot programs prove to be ideal when it comes to training small teams. Once the teams has learned and grown from what they have been educated and the results are positive and the teams committed and proficient, the learning can be spread to a more significant number of people.
Opt for account oriented sales development
It's essential to identify the prospects that will convert to sales. Digital technologies have a knack for combining the marketing and cooperation in an attempt to most productive accounts based on prior success and online sources. Creating segments helps to gain positive results.
Segmentation remains critical and is essential for gaining positive results as it helps the sales team in creating tiers and apply winning strategies for each one. In case tier 1 contains the most valuable clients, the strategy designed should be a high quality outreach strategy.
Establish metrics for measurements
There has to be a measurement for implementation of any new learning that the team is doing. Similarly, for the digital superpower, the learning needs measurements.
New developments can be measured using the right metrics and also work to improve desired results. Although there are numerous ways to measure performances, it's important to discover those that work for your firm and the results of your business outcomes, e.g. the number of followers, shares and comments, leads generated, etc.
Owing to the dynamic nature of sales, it’s essential to remain connected with the past techniques but at the same time focus on new technologies that could help grow their business.
With UAE topping the charts in terms of online consumers in the Middle East, there is an ever-increasing need to ensure that the digitally advanced consumers are well catered to. To provide effective training to your team opt for sales training techniques and create a sales force that’s digitally sound, socially proactive and watch your organization grow!