The focus on hard skills in the industry may have driven professionals away from the importance of soft skills which are equally important, if not more! And although hard skills may have been taught through other jobs, schools and colleges, soft skills and their importance may have to been neglected for the longest time. Not anymore though!
A study in 2016 discovered that about 93% of employers insisted on soft skills being essential in their hiring decisions.The importance of effective communication humility and persistence becomes critical when it comes to convincing people to buy your products and to solve any issues that they may be having.
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Essential Soft skills for your sales force
Here’s a list of skills your sales force can benefit from:
Although the number of sales a salesperson can make may indicate that they're successful at what they're doing, but the reasons behind the numbers and the skills required to get there are a little more complicated to discern. The numbers in sales are a combined effort of the sale person's hard and soft skills.
Should be Growth oriented
A salesperson isn’t a salesperson without a growth mindset. A person with such a mindset has developed their mindset through fortification of their growth mindsets and by strengthening the natural talents they have the ability to develop new capabilities as time passes.
A person with a fixed mindset will believe that they were born with the skills they shall possess for life, and you can’t work on yourself to improve!
Ability to learn and implement
Salespeople should not only be good at listening, but they should be agile in implementing what they've learned. Implementation of the advice coming from experienced individuals and their wisdom is what makes them successful in the world of sales!
Keeping up with the sales tactics has also become a critical factor as the sales strategies evolve with time, and the strategies from 1996 become obsolete. The ability to be taught and the ability to implement what’s taught has become an important skill for sales personnel!
Should possess Empathy
What better way to know what your customer is going through, than by considering yourself to be in their position. An idea of how your customer feels helps you target their pain, allowing them to push or encourage when needed.
Empathy allows the customer to feel that you understand how they feel and differentiates you from the salesperson who is only interested in generating the right numbers for the day.
Should communicate effectively
A more significant part of a sales person's day is spent communicating which is why it is essential that salespeople have the ability to communicate effectively. An effective communicator also has the ability to adapt communication depending upon the audience they are speaking with.
Since customers can be from different races, backgrounds, and have different goals, the diversity requires personnel that are well versed in the matters of communicating with a diverse audience.
Should possess Humility Admitting to not knowing something or revealing weaknesses and vulnerabilities conveys humility to customers, and there is a higher prospect of your customers respecting you. By showing humility you’re showing to your customers that you can be trusted, you’re a good advisor and can help them get out of any problem they are stuck in.
Should be emotionally intelligent
A person who is self-confident, influential, aware of other people's feelings, has the required abilities of leaders which is why people will follow them. Sales personnel with such a skill can gear up for success taking their teams with them.
A critical skill for almost all salespeople involves them being persistent in their pursuits. According to a study, approximately 93% of the leads have been convinced by the 6th attempt. But the average salespeople only try twice to reach a prospect.
Persistence is key when it comes to selling products, and the right sales force knows this!
In case your salespeople possess these soft skills you're going to be the top of the corporate ladder in no time-However, the absence of these skills may not only put a dent in your reputation, but it may also obstruct your path uphill.
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